Dazzling Daussi

 

Last summer when we did our “2011 Bridal Survey”  of bridal lines a surprising winner emerged. Out of the more than two dozen bridal lines in the survey, only one averaged over $124,000 in sales per store…Henri Daussi. Since that time several more jewelers in Freshley Media’s Ideal Marketing Group have added the line with equally impressive results. Here is what your fellow jewelers have to say about Henri Daussi:

Chris DeCapri of Capri Jewelers in Richmond  puts it this way ” We have all the top Bridal lines and do a huge bridal business, but I was stunned by the turn on our Daussi Bridal…it’s a sleeper and practically sells itself! The look is huge and it’s the look brides want right now!”

Carl Saenger from The American Jewelry Company in Bakersfield, California has had Daussi in his store for a few years now. “Consistently one our top sellers” Carl explained ” It’s the look and the value. Every ring looks like it’s worth even more than it costs because of Henri Daussi’s beautiful cushion cut!”

Last month Bill & Elizabeth Campbell from McCaskill & Co put in Henri Daussi and in less than 30 days they have already sold just over $30,000! “Love it, love it, love it” Elizabeth Campbell shared with me on the phone this morning, “and what a great company…a joy to work with! Bruce the look is fabulous!” When pressed on what was selling she said, “Everything…we sold a ring for $4000, a ring for over $7000 and another for $19,000…but you know, that $4000 ring looked like $10,000…that is why it’s selling. The Henri Daussi Cushion is so elegant and a much better value. You look like a celebrity!”

Daussi is clearly on to something. It’s a perfect storm of how hot the Halo style ring is right now, along with the classic cushion shape. I also find that consumers are moving away from diamond shopping as a commodity and are looking for the whole ring. Henri Daussi supplies the rings complete with the center, so every ring is essentially a one-of-a-kind. Selling Daussi is all about the look and getting it on her hand. There are no long discussions of diamond certificates and the 4cs. The final factor is value for the money. Henry Daussi builds a beautiful product in a classic, hand built, NY style that up-scale clients get immediately. You can’t fake real quality. But Daussi Antwerp cut cushion shaped diamond and the best selling diamond halo style make every ring look even larger and more expensive than they cost. It’s very impressive. The guys immediately recognize the value and the girls are often…well…speechless.

As you well know, I don’t get paid a dime to write about lines like Henri Daussi, but your success is my success. Spotting the emerging and leading brands before they become  household names is what being a market leader is all about. Henri Daussi is about to take off!

For information about Henri Daussi in your market contact Brittney Reagan at 212-391-0034 x 102 or email brittney@henridaussi.com

The bridal season is here and in full swing! Stay positive, energetic and charming…and your staff will too!

I am in the office all week working on creative and buys. If you need me call or email!